Brand Building for Every Manager

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Author: Philip Kotler
Author: Philip Kotler

This session takes branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you provide live up to the brand promise? Here we present a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.

The objectives for today’s exploration are to:

  • Appreciate the concept of brand
  • Be exposed to a holistic theory of branding
  • Realize how you as an individual impact your organization’s brand

Here's How it Works

CoachingOurselves is informal and social learning for managers. Each CoachingOurselves topic unravels a novel perspective, idea or theory on one aspect of management with carefully crafted content, questions and exercises that motivate ninety minutes of discussion, reflection and knowledge sharing. Senior managers use CoachingOurselves to align, engage and stimulate the team. Organizations integrate CoachingOurselves with formal initiatives to create a comprehensive enterprise learning architecture. Contact us online or by phone at 1-866-669-0838 to learn more.