Contributing Author: Kunal Basu

Basu, Kunal is a Reader in Marketing at the Saïd Business School and Templeton College, Oxford University. Prior to Oxford, he was a tenured Associate Professor at McGill University and Director of the Powercorp Centre for International Management Studies in Montreal, Canada. His current research focuses on the interface between strategic marketing and corporate social responsibility. Dr. Basu has published extensively in areas of branding strategy, brand loyalty, international marketing, consumer behavior and advertising.