Contributing Author: Cynthia Wagner Weick

Wagner Weick, Cynthia is presently Professor of Management at University of the Pacific in California. She was in strategic planning and new business development at Pioneer Hi-Bred International, served as a consultant to the United Nations Development Program, and was a Research Scientist at Battelle Columbus Laboratories. She has published articles in the areas of managing technology and innovation, the economic role of independent inventors, and the use of metaphor in strategic management. She has also authored a book entitled Out of Context: A Creative Approach to Strategic Management.