NEW MANAGEMENT TOPIC: Brand Building for Every Manager

Published on Tue, 05/25/2010

A brand is more than its product; it is the representation of the values and promises made to your customers. Branding is traditionally thought to be the territory of marketers, but in fact it is the performance rather than the promotion that builds and sustains a brand. This session explores branding in the hands of the manager, emphasizing how you as an individual impact your organization’s brand. This session enables you to appreciate the concept of brand and become exposed to a holistic approach to branding, so you can better understand and develop your effect on brand building.

This session was written by Philip Kotler, the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Professor Kotler has consulted for companies worldwide such as IBM, Michelin, and Bank of America, in the areas of marketing strategy and planning, and international marketing. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools. He has authored 17 books and over 100 articles.

Here's How it Works

CoachingOurselves is a concept for practical management learning in a team meeting setting. Each topic guides a 90 minute discussion where there is no right or wrong way, just common sense and good judgment with the goal of getting on with the job of managing and making things happen. Want to empower your managers and promote positive organizational change? Contact us at 1-866-669-0838 or click here to email us, so we can get started now.