How Global Should Our Firm Be?

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Author: Karl Moore
Author: George Yip
Author: George Yip
Author: Karl Moore

We hear a great deal about globalization these days; companies should be global, managers should be global. To really understand how global your firm should be, we must start by understanding the dynamics of the industry you compete in.

In this session participants explore a model developed by George Yip.

You will:

  • Use Yip’s model to analyze your industry
  • Come to some group conclusions about your industry’s potential for globalization

Discussions with your colleagues about the “bigger picture” regarding globalization will help you better understand where your industry and firm fit into this globalized business world.

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