Igniting Momentum with Customer Insights

See other topics with similar themes:

Author: Jean-Claude Larreche
Author: Jean-Claude Larreche

Some companies are able to deliver sustained exceptional growth year after year: they have momentum. Companies such as IKEA, Virgin Atlantic, and Apple come to mind. What is the key to their success? An external focus promoting continual insights into their customers’ needs.

Igniting momentum in your organization starts first and foremost with customer engagement: exploring the customers’ space and then developing compelling offers. In this topic, you will discuss four paths to systematically investigating your customer’s needs in search of insights. Everything else a company does is dependent on the quality of this exploration process.

The objectives for today's session are to:

  • Appreciate how customer insights fuel momentum in organizations
  • Investigate four paths to discovery
  • Discuss how you can apply this to your organization and the potential barriers to success

Here's How it Works

CoachingOurselves is informal and social learning for managers. Each CoachingOurselves topic unravels a novel perspective, idea or theory on one aspect of management with carefully crafted content, questions and exercises that motivate ninety minutes of discussion, reflection and knowledge sharing. Senior managers use CoachingOurselves to align, engage and stimulate the team. Organizations integrate CoachingOurselves with formal initiatives to create a comprehensive enterprise learning architecture. Contact us online or by phone at 1-866-669-0838 to learn more.