Innovate Using Generative Relationships

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Author: Brenda Zimmernan
Author: Brenda Zimmernan

Generative relationships are ones which bring unforeseen, novel solutions to a complex context. Managers often face challenges where no precedents exist, such as when a company or industry faces a new competitive landscape. Relationships which have generative potential can be key to creating innovative solutions.

But how do you know whether relationships have generative potential? And how can you deliberately increase the generative potential of relationships?

This topic enables you to:

  • Identify the generative potential of relationships
  • Apply the STAR model to improve existing relationships and develop new ones

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