Managing Metaphors

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Author: Cynthia Wagner Weick
Author: Cynthia Wagner Weick

Metaphors—which transfer concepts from one context to another—are typically viewed as a linguistic device used by poets. In this session you will see that metaphor also can be a powerful tool for creating and communicating new approaches to managing, and for understanding the approaches that prevail in your organization today.

The objectives for today’s session are to:

  • Learn why metaphors are effective
  • Create metaphors that provide insight into managing
  • Appreciate how using new metaphors can enhance your ability to conceptualize and communicate your approach to management creatively and effectively, and to spur action

Here's How it Works

CoachingOurselves is informal and social learning for managers. Each CoachingOurselves topic unravels a novel perspective, idea or theory on one aspect of management with carefully crafted content, questions and exercises that motivate ninety minutes of discussion, reflection and knowledge sharing. Senior managers use CoachingOurselves to align, engage and stimulate the team. Organizations integrate CoachingOurselves with formal initiatives to create a comprehensive enterprise learning architecture. Contact us online or by phone at 1-866-669-0838 to learn more.