Contributing Author: Philip Kotler

Kotler, Philip is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University in Evanston, Illinois. Professor Kotler has consulted for companies worldwide, including IBM, Michelin, and Bank of America, in the areas of international marketing and marketing strategy and planning. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools. He has authored 17 books and over 100 articles.