SWOT for Strategy

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Author: Joseph Lampel
Author: Joseph Lampel

Clear strategic thinking depends on a good assessment of your organization’s internal and external environments. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is one of the simplest and yet most powerful tools that you as a manager can use to bring your strategic situation into sharper focus.

The objectives for today’s session are to:

  • Understand the basis of SWOT analysis
  • Practice the use of SWOT analysis

Here's How it Works

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